Andrew Keates bravely reveals his own true story about HIV at West End Eurovision 2014


Last night saw West End Eurovision return to the Dominion Theatre for its 7th and final year in support of The Make A Difference (MAD) Trust where Mamma Mia! and Les Misérables won the West End Eurovision Winners Champions Trophy (sponsored by Haagen Dazs), The Book of Mormon won the Best Video Ident Award (sponsored by the Technical Theatre Awards) and Mamma Mia! won Best Creative.

As always the event was a phenomenal success; with over 200 performers, West End Eurovision is one of the biggest and most exciting late night events in the West End. Casts from some of the biggest shows in the West End – Once (last year’s winners), We Will Rock You, The Commitments, The Bodyguard, Mamma Mia!, Billy Elliot the Musical, Les Misérables, Wicked, The Book of Mormon and The Phantom of the Opera performed their own versions of previous Eurovision Song Contest entries, fiercely competing against each other for the coveted West End Eurovision trophy.

Celebrity judges – TV and radio personality Graham Norton, X Factor favourite Rylan Clarke, comedy actress Caroline Quentin and Birds of a Feather’s Lesley Joseph – plus host Richard Gauntlett made the evening a night to remember.

But the most profound part of the evening came in a speech given by multi-award winning director Andrew Keates, (known for directing Martin Sherman’s Passing By and Bent, ROOMS – a Rock Romance and Howard Goodall’s A Winter’s Tale), about his experience directing a revival of the first ever AIDS play, As Is by William M. Hoffman and how this affected his own life:

Watch the speech below and  Text MADT £3 to 70007 to give just £3 to the Mad Trust and help support their work.

The MAD Trust works with the British entertainment industry and its audiences to raise funds to offer care and support to people living with HIV, AIDS and other chronic illnesses, who are unable to work and are facing hardship. This year The MAD Trust were able to give £100,000 worth of small grants to community-based charities, struggling to provide essential services in this difficult economic climate.

For more information about The MAD Trust see, or follow @MADTRUST, #WEE14.

For more information about Andrew’s company, Arion Productions see, http://arion- or follow @ArionProds or @andrewkeates.

West End Eurovision is made possible with the wider support of MAC cosmetics, The Dominion Theatre and the London Company of We Will Rock You.

All enquiries, high res images and further information:

Chloé Nelkin, Chloé Nelkin Consulting
E:, M: 07764 273 219 W: